An upgrade to our beloved original lunch box, this bag could also function for housing camera & tech equipment. It even pairs perfectly with breastfeeding moms on the go that have a need for cool storage. The options are truly endless with this beautiful & functional new item. Contains a removable, insulated insert to keep the contents cool and make clean up a breeze. Comfortably fits up to a 6-pack plus a cold block, as this item is NOT made to hold ice. Zippered closure and adjustable shoulder strap for easy carrying. Includes an exterior open pocket on the back for storage. Please note, this item will not comfortably fit in average-sized backpacks